Brookers goes corporate

Posted November 21st, 2006 by Kristin

NBC’s “It’s Your Show” (IYS) is up and running. Carson Daly has recruited YouTube’s equally loved and hated darling, Brookers, to tap into the social media phenomenon. The goal is to push viral video to the next level.

It works like this. Pick a challenge, read the rules, click on the toolkits and create your original video. All the ingredients needed – music, video clips, sound effects, etc. — are only a click away. The catch is you that can’t run stuff on IYS that isn’t yours or from the toolkits.

Hoping to win the weekly $1,000 or the ultimate $100,000 prize, a lot of users are submitting videos. Unfortunately, most of the videos lack the charm, wacky personality and irreverence of Brookers.

Corporate America is trying to tap into social media and harness it to its advantage. But the real draw of social media is that it’s unrestrained and uncensored. You can’t push the viral video world to the next level when you’re placing restraints on it. IYS says, “We know it’s harsh but this is the big time.”

IYS is not your show. It’s big time NBC’s. It’s forced and watered down — a homework assignment with a $1,000 carrot.

Entry Filed under: Entertainment