Second Life, Digital Media Releases and PR in 2007

Posted December 8th, 2006 by Kelby

I thought December was supposed to be the quiet month, but not here at DIG . We’ve been busy and I thought I would give a quick update on some of the things we’re working on. 

Yesterday we purchased our own island in Second Life. Many still don’t get Second Life  or think it’s a fad that will come and go. We think it’s the next iteration of the Internet. Remember back in the early 90’s when companies were starting to get a feel for the Internet and weren’t sure why they should have a Web site? Well, that’s where we currently are with Second Life. Yes, it’s still in its early stages as individuals, communities and companies (both in and outside of SL) sort things out, but it won’t be too long before visiting SL is as second nature as jumping on the ‘net. We’re excited to be doing our jumping now and hope you’ll look us up.

If you don’t know, my title at DIG is VP of Digital Media Releations (DMR). What exactly is DMR? Good question. Look for more information here and on the Digital Influence Group site. We’ll be providing an overview of what it is, who’s doing it and how it can help your business. If you have any thoughts I’d love to hear them.

One last thing, we agree with individuals like Jonathan Schwartz at Sun and others who are looking for a new version of the press release that better meets the needs of businesses. Much like Shift and Tom Foremski did, we’ll be examining the press release and the tools now available to publish, post and find news (think tags, RSS, wikis, etc). Others have also talked about this project. In fact,  on Tuesday Edelman released a new tool to create this release. As Foremski puts it so well in his post on Edelman’s news, it will be interesting to see how the SEC and news release services react to the growth of the new media release. I’m not so sure they’ll react as soon as Tom thinks they will, but with increased use and promotion, they’ll eventually have to respond  (look for this in mid-2007 IMHO). Regardless, we’ll be looking at this further to see where we can help advance it and look forward to your suggestions and feedback as we go.

That’s it for now. More later. In the meantime, enjoy the holidays.

Entry Filed under: Digital Media Relations