Hollywood Comes to Second Life

Posted December 21st, 2006 by Scott

The red carpet was rolled out Monday night in Second Life (SL) at the DVD release party for the movie “A Scanner Darkly,” starring Keanu Reeves and Woody Harrelson. Neither were at the event unless they went incognito as SL avatars. With approximately 50 or so avatars present and dressed to impress, I mingled among reporters, bloggers, and developers chit-chatting about everything that one would in real life (RL). One of the main topics of conversation was that no one had seen the movie in the theatre, but was motivated to watch it after participating in the SL festivities, myself included.

Besides interacting with others and listening to the DJ spin music, I had the opportunity to explore the area, buy the movie, play around with some optical illusions, listen to sound clips from the movie, and even get placed in a few photo opps! See my pics of the event.

Could this be the future of DVD releases? I think so. It made purchasing the movie an experience. Kudos to Marc Girolimetti from Green Grotto Studios and all the other players that made this event possible.

Entry Filed under: Online Communities, Social Networking, Entertainment