User-Generated Ads
Posted January 11th, 2007 by admin
Advertisers and marketers are looking to tap into the YouTube phenomena to promote their brands. What better way than to ask this population to create their ads for them.
The NFL recently followed in the footsteps of American Express and Sony by promoting a contest for the best viewer-created Super Bowl ad. With the popularity of YouTube, the promotion for the Dove Cream Oil Body Wash, received over 1 million views in just one day.
Of course, there is always risk involved. Viewer-created advertising involves reduced control of the marketing message. For example, we all remember the fun anti-SUV activists had with the Chevy Tahoe Campaign.
I have a feeling that Dove will be hugely successful, just like the NFL campaign because of their loyal consumer base. With the incredible reach YouTube has I’m sure Dove will be receiving some remarkable ad concepts. We can look forward to even more advertisers using YouTube for reaching consumers and educating them about campaigns in the future.