YouTube for Advertising
Posted March 2nd, 2007 by Scott
I came across this interesting article on Mashable. With the YouTube sensation storming the Internet it was only a matter of time until businesses put the power of their campaigns in the hands of their consumers. Zooppa, a social advertising community, allows companies to brief their consumers with information and then a contest is held, which allows users to upload different kinds of material, such as a script, a campaign storyboard, or even a complete video in relation to the company’s campaign. The winner is then determined by the Zooppa community through voting. What’s interesting is that Zooppa pays out the contest winners in their own currency called “Zoop dollars (Zoop$).” Read more about Zoop$ here.
The Zooppa community gives users the opportunity to get involved in the creative process of a company. Educating consumers about the brand/product, gives them the opportunity to discuss them among each other. From a business aspect, this is vital because it increases the awareness of what a company produces. Zooppa also acts as a very efficient tool in monitoring brand/product positioning and how customers feel about their product or services. Is the world ready for “consumer-generated” ads? It will be interesting to see if this “social advertising” community takes off. If anyone has the opportunity to take a look at the community, I’d like to hear your opinion.
