Stride Gum and Matt: Back from Hell
Posted March 14th, 2007 by Kristin
That’s right. Matt Harding is getting ready to embark on another journey, videoing his now famous dance moves in front of landmarks throughout the world. Stride Gum is sponsoring him again and the best part is this time he wants you to come dance with him. His video Where the Hell is Matt currently has 5, 591, 986 views on YouTube. I think it’s brilliant marketing on behalf of Stride Gum – a fantastic example of product awareness through unobtrusive social media.
Now if only our Prezy, good ole W, would hop on the train and set Barney up with Kenzie this April. W could sure use some good pr for a change. And he can send a check my way for the tip. It ain’t for free honey!
