Archive for March, 2007

Stride Gum and Matt: Back from Hell

Posted March 14th, 2007 by Kristin

That’s right. Matt Harding is getting ready to embark on another journey, videoing his now famous dance moves in front of landmarks throughout the world. Stride Gum is sponsoring him again and the best part is this time he wants you to come dance with him. His video Where the Hell is Matt currently has 5, 591, 986 views on YouTube. I think it’s brilliant marketing on behalf of Stride Gum – a fantastic example of product awareness through unobtrusive social media.

Now if only our Prezy, good ole W, would hop on the train and set Barney up with Kenzie this April. W could sure use some good pr for a change. And he can send a check my way for the tip. It ain’t for free honey!

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SXSW: South By South West

Posted March 13th, 2007 by Andre

If you have read any blogs or checked out industry news in the last few days, you have probably come across a 4 letter acronym quite a few times: SXSW. South by South West, or SXSW, is a major festival in Austin, Texas, held every year and celebrating Music, Film, and Interactive Media.

It attracts big names like blogger and now notorious Twitter-user Robert Scoble, legends in gamer circles like Susan Wu, and even folks like speaker/guy who never blinks, Ze Frank.

SXSW is unique in the way that it’s not simply one event; it is really three events in one. It’s a place where musicians, film makers, actors, bloggers, gamers, and anyone in between can get together for a few days and devolve into each other’s experiences. There are concerts, screenings, lectures, panels and chances to meet people whose work you’ve known only through the web in person.

SXSW started on March 9th and will go on until March 18th. I for one wish I was there. After all, who could pass up a chance to rub shoulders with the likes of Scoble or Scott Beale?

On a side note: congratulations to Twitter, for winning the SXSW Web Award in the Blog category!

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Twittering

Posted March 12th, 2007 by admin

Hundreds have joined Twitter in the past few days. Meet Scoble, me and my other twitterAfic friends on my twitter page.

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Ford Fusion - A Bunch of Kiss Ups

Posted March 9th, 2007 by Kristin

So I’m doing my daily glance over what’s hot on YouTube when I see that Ford Fusion makes drivers tingle is the fourth most viewed video of the week with 500,004 views. I think to myself, “What’s so great about a friggin’ car commercial that in six days of being posted it’s got over 500,000 views?” So I watched it, becoming number 500,005. It was nothing special. I didn’t even crack a grin. I scrolled down to check out the comments.

“My dad has one of those… its a fine car =)”
“Ive got a Fusion they r sexy”
“lol!! *smile*”
“The Fusion is a fine vehicle.”
“love the commercial.”

All 24 comments sang the Fusion’s praises. I began to gag. And get suspicious. I mean c’mon. I’m not that gullible. Seems to me Ford’s marketing department is behind the comments. And that pisses me off. The great thing about social media is that you should be getting real opinions. It’s about transparency, not prefab b.s. Try again, Ford.

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