Playboy Hops into Second Life
Posted June 13th, 2007 by Scott
I’ve been to quite a few Second Life (SL) events in the past, but haven’t been as impressed as I was with the launch of the Offical Playboy Island last night. I think this event was a great representation of Playboy as a brand rather than the stereotypical affirmations people usually make. What really caught my attention were the greeters who made it a point to greet almost every person that teleported to the event. Xena and Zoey, members of the Playboy team, were dressed as bunnies and welcomed everyone to the event throughout the night, even ushering tours around the facility.
The first level was a mix of mingling and casual shop browsing with the opportunity to buy Playboy branded clothing for both yourself (male & female) as well as your avatar. Surrounding the island, were several tiki bars and even a replica of the infamous “Grotto” (which I didn’t have a chance to go into but heard some stories haha). I did venture to the second level for a while which was definitely where the party was. I was told that the Sim was maxed out at 85 avatars throughout the night. Now you may be saying “85? That’s nothing!” However, when you look at it over the course of several hours, that’s a high number of people continuously engaging with your brand. Not to mention all the people (like myself) who told friends and family about the event.
I want to give props to MSGiro, the developer and manager of Playboy in SL, along with his team at Sentient Services for putting on such a successful event and representing the Playboy brand so well. It’s amazing how far SL has come since my first encounter with it and I feel other large enterprises will soon begin to realize its value. To those of you who still aren’t sure or have tried it and say it doesn’t work, all I have to say is “Rome wasn’t built in a day.” Just give SL time and patience and Linden Labs will do the rest.
Entry Filed under: Online Communities, Social Networking, Entertainment, Interactive Marketing
5 Comments Add your own
1. Nicholas | June 13th, 2007 at 1:48 pm
The concept of second life is incredible to me. I have read several posts here and you folks always have interesting topics, but this is the frst time I have heard of Second Life. I am exploring the website now, and the grid appears to be down for the time being, but I am overly excited to sign up and try this site out. Thanks
2. Scott | June 14th, 2007 at 8:45 am
Nicholas,
I’m glad I was able to introduce you to SL! It’s an amazing tool that is still in its early stages of development (hence it being down yesterday for 6 hours while they updated it). As the kinks get worked out, I am convinced more and more global brands are going to be taking their products into SL because it gives consumers the ability to experience the full vibe of SL while making a purchase. I see it as the next phase of B2C interaction. Thanks for reading!
3. Ken Savage | June 15th, 2007 at 1:40 am
@Scott early stages? SL has been around for over 4 years. That’s an eternity for the internet. Also analysts have said the B2C market potentials are growing but all I see is it dwindling in the game.
4. Blogger Says What?&hellip | September 19th, 2007 at 11:25 am
[…] that believe Second Life is a “fad that has come and gone.” A few months ago I posted here how I believe SL is still in its early stages. This just helps illustrate that fact and shows major […]
5. Scott | September 26th, 2007 at 1:15 pm
::UPDATE::
Playboy Island is the 3rd most trafficked corporate branded location in Second Life
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