The Economics of Blogging
Posted August 8th, 2007 by Char Lyn
Today Freakonomics, one of my favorite blogs, “moved” to the New York Times. Though I will no longer be able to read the full posts in my feed, the move proves there is economic value to blogging. In addition to Dubner’s post announcing the move, Levitt posted a brief video clip on the value he finds in blogging, which is to see how people react to his ideas.
We all blog for different reasons, but a blog must have supporting economics to last. Whether the value to the reader supports ad revenue for the writer, or the thought leadership established by the blog brings a company new or more loyal customers, a blog has economic value. Even personal blogs in which every post is a venomous rant have economic value to the blogger, because blogging is a lot cheaper than therapy.
So, why read DIGtrends? Our hope is that you read it to get insight on what is happening in the world of social media and that you are able to occasionally apply that insight to improve your business. And if it happens to throw some business our way, we won’t complain.
