IBM Labor Union Protest in Second Life

Posted September 20th, 2007 by Scott

This is a reprint from my blog at Blogger Says What?

I’m a huuuuge advocate of the virtual world Second Life so when I saw this article needless to say I was eager to read more. Wagner James Au is no stranger to Second Life and frequently covers the virtual world happenings. On his blog he highlights the protest:

“The union is expecting hundreds of avatars of Italian IBM workers, as well as IBM staff from around the world, and other trades unionists, to converge flash-mob style later this month, to demonstrate and spread the word about the dispute.”

Au has been in contact with the IBM protest leaders and posted a brief Q & A on his blog found here regarding the SL protest.

What does this mean for Second Life?

There are several people that believe Second Life is a “fad that has come and gone.” A few months ago I posted here how I believe SL is still in its early stages. This just helps illustrate that fact and shows major corporations are utilizing SL and connecting their employees globally - supported by the anticipation of IBM employees from over 18 countries to participate in the protest. IBM plans on handling this protest as it would any other which shows exactly how much influence “virtual picketing” has on the brand. This will be an interesting story to follow so stay tuned…

Entry Filed under: Second Life