Not Dead Yet

Posted December 11th, 2007 by Kristin

Since July I’ve been tracking the top 20 websites in the UK and US via Hitwise. It’s always nice to have some stats in your back pocket when a client asks you what the top social networking sites are. Today, I’m going to hone in on MySpace and Facebook – partially because my beloved coworker, Yianni keeps telling me MySpace is dead.

Let’s start with the US.

In July, MySpace was the #1 ranked site with 6.33% of the market share. Flash forward to November, and MySpace is now ranked #3 with 4.78% of the market share (surpassed by google.com #1 and mail.yahoo.com #2).

In July, Facebook ranked #10 with 1.03% of the market share. November, #9 with .99% of the market share.

MySpace is obviously slipping, yet is still at about four times the market share as Facebook. While the media buzz is all about Facebook these days, its market share has held pretty darn steady for five months now. I’m not seeing any skyrocketing US trend here.

Ok, now the UK.

July, MySpace ranked #8 with 1.28% market share. November, #9 with 1.01%.

Facebook in July was at #10 with .94%. November, #4 with 1.9%. Now that’s a nice little upward arc.

It appears those wacky UKers are more quickly adopting hurling sheep at their friends than us USers. (Why doesn’t that surprise me? Must be all the sheep I see in photos of Europe.)

Regardless Yianni, in the spirit of an obscure Monty Python quote, I can hear MySpace clearly saying, “I’m not dead yet.”

Entry Filed under: Social Networking