Inside Facebook Pages with EcoGeek

Posted December 11th, 2007 by admin

Over the weekend I had the pleasure of helping Hank Green, founder of EcoGeek.org, put together a Facebook Page for his blog. This was a good learning experience because I got to see the inner workings of the new Facebook Pages. Pages allow for the creation of branded communities within the Facebook network. It is a good tactic for marketers because it effectively leverages the network by combining groups, causes, and people’s interest under one branded experience.

Click on each image below to see how the Facebook Pages work and notes:

The Page from a Viewers Perspective

Ad Campaigns


Admins Overview

The only drawback I can think of is that the pages are not searchable within Facebook. You have to proactively outreach to your audience and/or buy social ads to get a significant amount of fans.

Check out Hank’s YouTube project, “Brotherhood 2.0″. Funny stuff.

Entry Filed under: Social Networking, Facebook