There WILL be blogging at the Beijing Olympics
Posted February 15th, 2008 by Scott
With so many restrictions and guidelines in place for the media during the Olympics, I thought it was interesting to see this announcement made today by the International Olympic Committee (IOC) allowing competing athletes the ability to blog. The IOC considers blogging as “a legitimate form of personal expression and not a form of journalism.” This is interesting to see because I feel that blogging is absolutely a form of journalism; especially since we live in a world where companies are now reaching out to their PR agencies more often to “leak” new product information to consumers online.
I think that allowing blogging is a great idea and could potentially generate more of an audience for the Olympics (which equals more brand exposure for sponsors). People have the ability to develop a personal interest in athletes if they choose to follow them via their blog. At least they can get the athlete’s take on events prior to NBC’s report hours after the events occur.
This definitely adds another notch to blogging’s belt 
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