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	<title>Comments on: There WILL be blogging at the Beijing Olympics</title>
	<link>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/</link>
	<description>Inside the new digital spheres of influence</description>
	<pubDate>Thu, 28 Aug 2008 00:41:27 +0000</pubDate>
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		<title>By: Mike</title>
		<link>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7431</link>
		<author>Mike</author>
		<pubDate>Sat, 16 Feb 2008 07:43:28 +0000</pubDate>
		<guid>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7431</guid>
					<description>I have only come across a couple of athletes with their own websites and I haven't seen any that blog.  I suppose they are too busy training!</description>
		<content:encoded><![CDATA[<p>I have only come across a couple of athletes with their own websites and I haven&#8217;t seen any that blog.  I suppose they are too busy training!</p>
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		<title>By: Dear athletes, welcome to our world - Countdown to Beijing</title>
		<link>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7495</link>
		<author>Dear athletes, welcome to our world - Countdown to Beijing</author>
		<pubDate>Mon, 18 Feb 2008 07:41:40 +0000</pubDate>
		<guid>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7495</guid>
					<description>[...] shared with the athletes themselves. This can only be a good thing, an opinion shared by fellow bloggers. I for one can&#8217;t wait to read their take on everything from life in the athletes&#8217; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] shared with the athletes themselves. This can only be a good thing, an opinion shared by fellow bloggers. I for one can&#8217;t wait to read their take on everything from life in the athletes&#8217; [&#8230;]</p>
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		<title>By: Jamie</title>
		<link>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7511</link>
		<author>Jamie</author>
		<pubDate>Mon, 18 Feb 2008 16:48:56 +0000</pubDate>
		<guid>http://www.digtrends.com/2008/02/15/there-will-be-blogging-at-the-beijing-olympics/#comment-7511</guid>
					<description>I'm absolutely psyched about this, especially since I've been following a few olympic hopefuls through their blogs over the past year or so. I think a lot of these athletes have used blogging as more of a personal marketing tool to make themselves more attractive to sponsors than using it as a form of journalism. 

NBC usually does a pretty decent job of covering most of the events, but for any true fan of any Olympic sport, like triathlon for me, I can't help but not trust them to give the race the full attention I think it deserves. 

It is sad to see that the IOC still has pretty tight restrictions on what can be said and what media can be used. I can see where they are coming from with their strict control of the Olympic brand, but hopefully they will ease up in the next few years and realize that more insight into the lives of athletes will benefit everyone.</description>
		<content:encoded><![CDATA[<p>I&#8217;m absolutely psyched about this, especially since I&#8217;ve been following a few olympic hopefuls through their blogs over the past year or so. I think a lot of these athletes have used blogging as more of a personal marketing tool to make themselves more attractive to sponsors than using it as a form of journalism. </p>
<p>NBC usually does a pretty decent job of covering most of the events, but for any true fan of any Olympic sport, like triathlon for me, I can&#8217;t help but not trust them to give the race the full attention I think it deserves. </p>
<p>It is sad to see that the IOC still has pretty tight restrictions on what can be said and what media can be used. I can see where they are coming from with their strict control of the Olympic brand, but hopefully they will ease up in the next few years and realize that more insight into the lives of athletes will benefit everyone.</p>
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