Understanding the Influence of Social Media

Posted June 16th, 2008 by Brian Cavoli

One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.

Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.

This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.

I’d love to hear what you think about these slides and if you have additional ideas to make it better. Leave a comment, send an email or find me on Twitter.

Entry Filed under: Social Media Marketing, Web 2.0, Measurement