Social Web Analytics eBook

Posted July 19th, 2008 by Brian Cavoli

Our colleague, Philip Sheldrake, at Racepoint in the UK just released an extensive ebook on Social Web analytics. Phillip covers a lot of ground in this detailed 99 page document. He describes why social media measurement is important for business, he summarizes many of the free tools available and he introduces several of the paid vendors in the marketplace. Here’s how Phillip describes his book:

“If you could go back to the mid-90s and offer a marketer a little box that could sit on her desk and let her listen in on thousands of customer conversations and participate in those discussions regardless of geography or time zone, it would appear so far-fetched that she’d probably call security. This eBook is about that reality.”

The ebook is free and available here.

We also created a short presentation of the book on this Slideshare presentation. Feel free to leave your comments or contact us to discuss these tools in more detail.

Entry Filed under: Digital Media Relations, Measurement