Burma It Can’t Wait is a Finalist for Best Use of Social Media

Posted October 13th, 2008 by Brian Cavoli

Digital Influence Group has been selected as a finalist in this year’s MITX awards in the Best Use of Social Media category for our BurmaItCantWait project. Working with our client Fanista, we created this campaign to raise awareness and generate support for the US Campaign for Burma. We developed the identity and branding for the campaign that includes a microsite featuring 50 videos from Hollywood celebrities endorsing the cause, a YouTube channel, and a Facebook app, and an aggressinve social media outreach program.

The winners will be announced at the award ceremony in Boston on November 19.

If you are not familiar with the MITX Awards, it is the “largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.” For more on MITX and these awards, visit www.mitx.org.

Entry Filed under: Digital Media Relations, MITX