Report on Measuring Social Media Applications
Posted October 24th, 2008 by Brian Cavoli
Forrester released an interesting report last week about measuring social media applications. Even in an economic downturn, the popularity of social applications has never been higher. Their report finds that companies approaching social media with clear objectives and track more meaningful influence metrics beyond visits and page views are driving profitable business results.
Some of the examples the report include:
- Accuvue Facebook app got 500,000 people to share “winks” resulted in a 17% increase in sales
- Dell’s Twitter channel has sold over half a million dollars in hardware
- An e-commerce sites that added customer reviews boosted sales 26%
- Tech company generates a dozen leads a week from their company blog
For more on these examples and others, you can purchase the report at “Metrics For Social Applications In A Downturn”
Here at Digital Influence Group, we’ve seen that marketing in social media environments is generating business results for a lot less money than other traditional marketing or advertising method. For the past couple years, this has just been a smart business idea. Now with a global financial crisis squeezing marketing budgets and driving consumers online to do more research before making a purchase, participation and measurement of social media is a necessity.
