Why digital marketing makes sense now more than ever.

Posted January 26th, 2009 by Rebecca

Will the economy make advertisers run for the traditional advertising hills? This was the topic of the evening at the Digital State 2009 BIMA/MITX event I attended recently. 

All 5 the panelists were survivors of the dot bomb. And 4 out of the 5 agreed that the economic downturn of 2001 was far more devastating to the industry, largely because the Internet was in its infancy and the value of digital marketing was not yet established.

Their experience reinforces our thinking at Digital Influence Group – that a flight to safety by advertisers would be a huge mistake. Clients who reduce their presence online could miss out. 

Those who capitalize on this environment by using social media could gain an increased ability to listen to the market, share their vision, influence their customers and generate business income.

Major takeaway from the evening: the economy is tough on everyone. But, savvy clients will recognize that some of the best opportunities come after a downturn and that the value proposition digital marketing offers is now clear and measureable.

Entry Filed under: Advertising, Interactive Marketing, MITX, Measurement, Social Media Marketing, Web 2.0