Larry interviews Nora Barnes, Chancellor Professor of Marketing at UMass Dartmouth

Posted June 12th, 2009 by Rose

During this week’s Market Edge podcast, Larry talked with Dr. Nora Barnes, Chancellor Professor of Marketing at UMass Dartmouth, about her research on social media adoption and her thoughts on the future of social media.

As highlighted by the New York Times in 2008, Nora and her colleague Eric Mattson discovered that nearly 40 percent of Inc. 500 companies were blogging while less than 12 percent of Fortune 500 companies had blogs. One of their later studies revealed that colleges and charities are far ahead of the Fortune 500 in blogging as well, with 40 percent of colleges and 57 percent of charities blogging publicly, and only 16 percent of the Fortune 500 doing the same.

Nora’s research has been covered by Business Week, Computer World, the Wall Street Journal, USA Today and other business media, as well as the Chronicle of Higher Education, Boston Globe and the Washington Post. She and her students have provided marketing research to more than 200 companies in the northeast U.S. She has published more than 125 articles in academic and professional journals and proceedings.

Listen to Larry’s full conversation with Nora Barnes here.

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