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Posted June 15th, 2007 by Kristin
July 7, 2007, YouTubers and fans will converge upon Washington Square Park in NYC from 11am until 8pm for a gathering event. Why should marketers care? Popular YouTubers are the new influencers. Lonelygirl15 has 94,625 subscribers and her videos have over 11 million views. Smosh has 118,334 subscribers and their videos have over 6 million views. 777 is an excellent opportunity for marketers to begin cultivating a relationship with these influencers, not to mention spread around some swag to develop brand awareness. So will you be in New York City on 777?
Posted April 13th, 2007 by Kristin
Oh boy! Mitt Romney wants to know what you believe is America’s single greatest challenge in a video he posted on April 11 as part of the YouChoose ’08: Face the candidates on YouTube. So far he’s had almost 111,000 views, 600 comments and 27 video responses.
Let’s take a look at a representative sample of the comments so far:
- I’m terribly sorry that you’re an idiot. Please don’t share it with me.
- America was in NO WAY founded on religion or the bible. Where do you get your history? Many of the founding fathers were NOT Christian.
- Skip the 10 commandments and let’s just go with “do unto others as you would have them do unto you”
- Thou shall not kill that includes sending people to another country to do your dirty work all for oil. This country is being run by the mighty dollar and big corporations, and with the religious fanatics as cheer leaders.
- Just Google this guy. He tries and come off like a good guy, but he’s just another shady politician.
- Education. Especially when it comes to religion affecting schools/education/scientific progress.
He’s certainly engaged the community… which is a start. But I doubt these are the responses Romney was hoping for. What might’ve helped? Here are a couple of basics:
- Lose the white dress shirt and tie. Look like one of “us”.
- The background is way too staged. Living room couch, flagged by family photos. Ugh. Smarmy.
- Drop the politician speak. If you’re gonna take a minute of our time, say something. Don’t pussy foot around. Tell us what you think is our single biggest challenge.
Posted March 14th, 2007 by Kristin
That’s right. Matt Harding is getting ready to embark on another journey, videoing his now famous dance moves in front of landmarks throughout the world. Stride Gum is sponsoring him again and the best part is this time he wants you to come dance with him. His video Where the Hell is Matt currently has 5, 591, 986 views on YouTube. I think it’s brilliant marketing on behalf of Stride Gum – a fantastic example of product awareness through unobtrusive social media.
Now if only our Prezy, good ole W, would hop on the train and set Barney up with Kenzie this April. W could sure use some good pr for a change. And he can send a check my way for the tip. It ain’t for free honey!
Posted March 9th, 2007 by Kristin
So I’m doing my daily glance over what’s hot on YouTube when I see that Ford Fusion makes drivers tingle is the fourth most viewed video of the week with 500,004 views. I think to myself, “What’s so great about a friggin’ car commercial that in six days of being posted it’s got over 500,000 views?” So I watched it, becoming number 500,005. It was nothing special. I didn’t even crack a grin. I scrolled down to check out the comments.
“My dad has one of those… its a fine car =)”
“Ive got a Fusion they r sexy”
“lol!! *smile*”
“The Fusion is a fine vehicle.”
“love the commercial.”
All 24 comments sang the Fusion’s praises. I began to gag. And get suspicious. I mean c’mon. I’m not that gullible. Seems to me Ford’s marketing department is behind the comments. And that pisses me off. The great thing about social media is that you should be getting real opinions. It’s about transparency, not prefab b.s. Try again, Ford.
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