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Posted October 13th, 2008 by Brian Cavoli
Digital Influence Group has been selected as a finalist in this year’s MITX awards in the Best Use of Social Media category for our BurmaItCantWait project. Working with our client Fanista, we created this campaign to raise awareness and generate support for the US Campaign for Burma. We developed the identity and branding for the campaign that includes a microsite featuring 50 videos from Hollywood celebrities endorsing the cause, a YouTube channel, and a Facebook app, and an aggressinve social media outreach program.
The winners will be announced at the award ceremony in Boston on November 19.
If you are not familiar with the MITX Awards, it is the “largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.” For more on MITX and these awards, visit www.mitx.org.
Posted October 10th, 2008 by Brian Cavoli
It happens every time, when economic times get tough companies look to cut marketing budgets first. A study of CMOs conducted this summer by Epsilon found that this recession will be no exception, but with one interesting exception. Budgets for digital media are expected to increase.
In an environment of intense budget pressure, marketers need to invest in the channels that are the most accountable and have proven to generate the greatest results. But this doesn’t mean plastering the web with banner ads - old methods of shout advertising are still going to generate old results. Digital media has become more effective because it is more personal. Consumers and B2B purchasers will spend more time researching purchase decisions and the internet offers them all the content they could ever want plus opportunity to get advice from others who are already customers. A company’s ability to understand and participate in these conversations to help their customers become their advocates are the ones that will thrive in a recession period.
Here is the quote from the study:
“Senior marketing executives anticipate further cuts but are confident that they will be able to manage their budgets by focusing spending where it will have the greatest impact. For most, that means a change in marketing channels. As the overall marketing pool diminishes, the budget for interactive and digital marketing is dramatically increasing, while that for traditional marketing continues to shrink”
Posted October 2nd, 2008 by Brian Cavoli
If you missed the Inbound Marketing Summit in Boston last month, many of the presentations have been posted on Slideshare. You can check out the agenda page for a directory of all the presentations available.
I was on the “Inbound Marketing Challenges & Solutions from the Trenches” panel. There were no slides in this session, but they did post the video:
Posted September 15th, 2008 by Brian Cavoli
We are excited to announce today that Michael Smith has been hired as President of the Digital Influence Group. Michael joins us from Publicis Modem Media where he was President of the Western Region. Michael has been leading interactive agencies for almost ten years working with some of the biggest brands in the world. His extensive experience in all aspects of interactive and social media marketing has led to award-winning campaigns for clients that include American Express, Microsoft and Wyeth. You can read more about Michael’s background in our press release.
For a closer look at Michael and what his addition means to the future of Digital Influence Group, check out this new podcast. W2 Group Chairman Larry Weber sat down with Michael to discuss his thoughts on DIG and on the increasing importance of social media in marketing today:
This is an important step forward for Digital Influence Group and we are very excited to have Michael on board - please join me in welcoming him to the team.
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