Posted December 11th, 2007 by Kristin
Since July I’ve been tracking the top 20 websites in the UK and US via Hitwise. It’s always nice to have some stats in your back pocket when a client asks you what the top social networking sites are. Today, I’m going to hone in on MySpace and Facebook – partially because my beloved coworker, Yianni keeps telling me MySpace is dead.
Let’s start with the US.
In July, MySpace was the #1 ranked site with 6.33% of the market share. Flash forward to November, and MySpace is now ranked #3 with 4.78% of the market share (surpassed by google.com #1 and mail.yahoo.com #2).
In July, Facebook ranked #10 with 1.03% of the market share. November, #9 with .99% of the market share.
MySpace is obviously slipping, yet is still at about four times the market share as Facebook. While the media buzz is all about Facebook these days, its market share has held pretty darn steady for five months now. I’m not seeing any skyrocketing US trend here.
Ok, now the UK.
July, MySpace ranked #8 with 1.28% market share. November, #9 with 1.01%.
Facebook in July was at #10 with .94%. November, #4 with 1.9%. Now that’s a nice little upward arc.
It appears those wacky UKers are more quickly adopting hurling sheep at their friends than us USers. (Why doesn’t that surprise me? Must be all the sheep I see in photos of Europe.)
Regardless Yianni, in the spirit of an obscure Monty Python quote, I can hear MySpace clearly saying, “I’m not dead yet.”
Posted June 15th, 2007 by Kristin
July 7, 2007, YouTubers and fans will converge upon Washington Square Park in NYC from 11am until 8pm for a gathering event. Why should marketers care? Popular YouTubers are the new influencers. Lonelygirl15 has 94,625 subscribers and her videos have over 11 million views. Smosh has 118,334 subscribers and their videos have over 6 million views. 777 is an excellent opportunity for marketers to begin cultivating a relationship with these influencers, not to mention spread around some swag to develop brand awareness. So will you be in New York City on 777?
Posted April 13th, 2007 by Kristin
Oh boy! Mitt Romney wants to know what you believe is America’s single greatest challenge in a video he posted on April 11 as part of the YouChoose ’08: Face the candidates on YouTube. So far he’s had almost 111,000 views, 600 comments and 27 video responses.
Let’s take a look at a representative sample of the comments so far:
- I’m terribly sorry that you’re an idiot. Please don’t share it with me.
- America was in NO WAY founded on religion or the bible. Where do you get your history? Many of the founding fathers were NOT Christian.
- Skip the 10 commandments and let’s just go with “do unto others as you would have them do unto you”
- Thou shall not kill that includes sending people to another country to do your dirty work all for oil. This country is being run by the mighty dollar and big corporations, and with the religious fanatics as cheer leaders.
- Just Google this guy. He tries and come off like a good guy, but he’s just another shady politician.
- Education. Especially when it comes to religion affecting schools/education/scientific progress.
He’s certainly engaged the community… which is a start. But I doubt these are the responses Romney was hoping for. What might’ve helped? Here are a couple of basics:
- Lose the white dress shirt and tie. Look like one of “us”.
- The background is way too staged. Living room couch, flagged by family photos. Ugh. Smarmy.
- Drop the politician speak. If you’re gonna take a minute of our time, say something. Don’t pussy foot around. Tell us what you think is our single biggest challenge.
Posted March 14th, 2007 by Kristin
That’s right. Matt Harding is getting ready to embark on another journey, videoing his now famous dance moves in front of landmarks throughout the world. Stride Gum is sponsoring him again and the best part is this time he wants you to come dance with him. His video Where the Hell is Matt currently has 5, 591, 986 views on YouTube. I think it’s brilliant marketing on behalf of Stride Gum – a fantastic example of product awareness through unobtrusive social media.
Now if only our Prezy, good ole W, would hop on the train and set Barney up with Kenzie this April. W could sure use some good pr for a change. And he can send a check my way for the tip. It ain’t for free honey!