Posts filed under 'Advertising'
Posted August 24th, 2007 by Char Lyn
Have you noticed the new features on YouTube? I love the new beta page—it’s cleaner and just feels better in my browser. Today I noticed that they’ve also added forward and back navigation buttons to the recommended videos at the end of each clip. The forward button also has a timer feature that lets you know when the presented clips will change. I’m thrilled about these nav buttons since I can never mange to click on an interesting video before it is replaced by a new one. They’ve also added thumbs up/down buttons to the comments to help filter out the drivel, which I greatly appreciate.
Successful Web services like YouTube have learned that they have to continuously improve in order to stay relevant. But, they also have to earn revenue. In addition to other improvements this week, YouTube has rolled out a new advertising format that overlays the videos like a news ticker at the bottom of the video. Its use is very limited right now, and I had to watch a number of videos before I found one with the new ads. The blogosphere is voicing its opinions about these ads in posts like these on Profy, CyberNet News, and Jaffe Juice.
According to Mashable, Google is making the ads optional for the content owners. If these ads survive the current maelstrom of mostly negative reaction, Google could potentially use the format to make revenue from the extremely popular embed feature, which currently allows people to put ad-free clips directly on their blogs and Web pages.
Corporate America has capitalized on the platform by sponsoring vloggers, posting their commercials, and buying banner ads. The new ad format may increase commercial use of YouTube and water-down the user generated content, but as the largest video community on the Web, it will continue to get the eyeballs marketers covet.
Posted August 21st, 2007 by admin
Heavy.com, providers of such online video hit series as “Superficial Friends” and “Behind the Music that Sucks” has today announced the public beta of its own ad network, The Husky Network.
According to the press release, Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.
Posted March 23rd, 2007 by Scott
Does anyone remember the movie Edtv? Well here is a real life Edtv sort of show covering the life of one man and his friends 24/7. I came across Justin.tv and figured I would throw my two cents in. Being in the social media industry, I think this is a perfect example of how companies need to utilize online audiences to promote their products. Justin.tv has only been live for a little over four days now, but the number of sites linking in and the countries they are located in shown by Technorati, depicts how far this campaign has reached so far. I think this is an ingenious way to draw in a crowd, keep their attention and have some fun while doing it.
Check out this Wired News article if you want to see what life on Justin.tv has been like so far.
Posted March 9th, 2007 by Kristin
So I’m doing my daily glance over what’s hot on YouTube when I see that Ford Fusion makes drivers tingle is the fourth most viewed video of the week with 500,004 views. I think to myself, “What’s so great about a friggin’ car commercial that in six days of being posted it’s got over 500,000 views?” So I watched it, becoming number 500,005. It was nothing special. I didn’t even crack a grin. I scrolled down to check out the comments.
“My dad has one of those… its a fine car =)”
“Ive got a Fusion they r sexy”
“lol!! *smile*”
“The Fusion is a fine vehicle.”
“love the commercial.”
All 24 comments sang the Fusion’s praises. I began to gag. And get suspicious. I mean c’mon. I’m not that gullible. Seems to me Ford’s marketing department is behind the comments. And that pisses me off. The great thing about social media is that you should be getting real opinions. It’s about transparency, not prefab b.s. Try again, Ford.
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