Posts filed under 'Advertising'
Posted March 9th, 2007 by Kristin
So I’m doing my daily glance over what’s hot on YouTube when I see that Ford Fusion makes drivers tingle is the fourth most viewed video of the week with 500,004 views. I think to myself, “What’s so great about a friggin’ car commercial that in six days of being posted it’s got over 500,000 views?” So I watched it, becoming number 500,005. It was nothing special. I didn’t even crack a grin. I scrolled down to check out the comments.
“My dad has one of those… its a fine car =)”
“Ive got a Fusion they r sexy”
“lol!! *smile*”
“The Fusion is a fine vehicle.”
“love the commercial.”
All 24 comments sang the Fusion’s praises. I began to gag. And get suspicious. I mean c’mon. I’m not that gullible. Seems to me Ford’s marketing department is behind the comments. And that pisses me off. The great thing about social media is that you should be getting real opinions. It’s about transparency, not prefab b.s. Try again, Ford.
Posted March 2nd, 2007 by Scott
I came across this interesting article on Mashable. With the YouTube sensation storming the Internet it was only a matter of time until businesses put the power of their campaigns in the hands of their consumers. Zooppa, a social advertising community, allows companies to brief their consumers with information and then a contest is held, which allows users to upload different kinds of material, such as a script, a campaign storyboard, or even a complete video in relation to the company’s campaign. The winner is then determined by the Zooppa community through voting. What’s interesting is that Zooppa pays out the contest winners in their own currency called “Zoop dollars (Zoop$).” Read more about Zoop$ here.
The Zooppa community gives users the opportunity to get involved in the creative process of a company. Educating consumers about the brand/product, gives them the opportunity to discuss them among each other. From a business aspect, this is vital because it increases the awareness of what a company produces. Zooppa also acts as a very efficient tool in monitoring brand/product positioning and how customers feel about their product or services. Is the world ready for “consumer-generated” ads? It will be interesting to see if this “social advertising” community takes off. If anyone has the opportunity to take a look at the community, I’d like to hear your opinion.
Posted January 11th, 2007 by admin
Advertisers and marketers are looking to tap into the YouTube phenomena to promote their brands. What better way than to ask this population to create their ads for them.
The NFL recently followed in the footsteps of American Express and Sony by promoting a contest for the best viewer-created Super Bowl ad. With the popularity of YouTube, the promotion for the Dove Cream Oil Body Wash, received over 1 million views in just one day.
Of course, there is always risk involved. Viewer-created advertising involves reduced control of the marketing message. For example, we all remember the fun anti-SUV activists had with the Chevy Tahoe Campaign.
I have a feeling that Dove will be hugely successful, just like the NFL campaign because of their loyal consumer base. With the incredible reach YouTube has I’m sure Dove will be receiving some remarkable ad concepts. We can look forward to even more advertisers using YouTube for reaching consumers and educating them about campaigns in the future.
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