Posts filed under 'Consumer Marketing'
Posted March 22nd, 2007 by Scott
Back in November I wrote a post “Playing a ’sport’ from the comfort of your computer chair,” which talked about the ever so popular trend of fantasy sports. Well now its mid-March and once again people across the nation are competing against one another, watching as the NCAA men’s Division I basketball tournament continues down the road to the final four. March Madness is one of the nation’s most prestigious sporting events and attracts millions to watch and even participate.
Companies are finally starting to realize the value behind utilizing social media tools to engage their consumers. Over the past few years, CBS Sportsline has streamed the games online free of charge and have attracted millions of viewers. Commercials are aired during the online broadcasting giving companies even more opportunities to advertise and reach their target markets. Companies are expected to shell out close to a half-billion dollars this year for marketing during the tournament as seen in this Brandweek article.
I signed up for the Coke Zero NCAA Sweet 16 Challenge and even though I don’t feel like going out and buying a Coke, it’s something fun that will bring the Coca-Cola brand to my mind when I think about March Madness. Let’s Go Ohio State!!
Posted March 9th, 2007 by Kristin
So I’m doing my daily glance over what’s hot on YouTube when I see that Ford Fusion makes drivers tingle is the fourth most viewed video of the week with 500,004 views. I think to myself, “What’s so great about a friggin’ car commercial that in six days of being posted it’s got over 500,000 views?” So I watched it, becoming number 500,005. It was nothing special. I didn’t even crack a grin. I scrolled down to check out the comments.
“My dad has one of those… its a fine car =)”
“Ive got a Fusion they r sexy”
“lol!! *smile*”
“The Fusion is a fine vehicle.”
“love the commercial.”
All 24 comments sang the Fusion’s praises. I began to gag. And get suspicious. I mean c’mon. I’m not that gullible. Seems to me Ford’s marketing department is behind the comments. And that pisses me off. The great thing about social media is that you should be getting real opinions. It’s about transparency, not prefab b.s. Try again, Ford.
Posted January 10th, 2007 by admin
This week kicks off CES, the mammoth tradeshow for consumer technology and MacWorld. Even though this year marks the largest exhibit space ever used for CES, with more than 2,700 exhibitors, it’s interesting that there have not been many huge announcements.
Companies used to wait for CES to publicize major announcements and new product releases because 10 years ago, you needed a big trade show to generate hype and buzz and reporters would get exclusives and were sometimes instructed to speak only of what was approved. But now sites like Engadget and Gizmodo are leaking news before the shows, blogging live from keynote speeches and putting up videos from corporate sponsored parties.
Over at MacWorld, Steve Job announced the iPhone at the keynote but it was more of a confirmation rather than an announcement since there had been lots of chatter and speculation around it for the past few months, AND the partnership with Cingular was revealed even before his keynote speech this morning.
With information getting passed around the blogosphere so quickly, companies no longer have to build the hype into these extravaganza events to create media excitement. Marketers have to realize that consumers and communities no longer wait for Walt Mossberg to attend a show and tell you what’s cool out there. The communities are going to decide what’s cool and Engadget would have to look out for those in the events.
Posted November 21st, 2006 by admin
The NFL has now jumped on the wagon of hosting user-generated content. The Cincinnati Bengals have become the first NFL team to launch a video site attached to their NFL main page. Fans are now able to upload user-generated content to show their support and love for the Bengals.
“The addition of fan-contributed videos is aimed at trying to get as much traffic to the site as possible and trying to keep people engaged throughout the year,” said Vince Cicero, the Bengals’ director of corporate sales and marketing.
The video site is being hosted by ViTrue, which recently acquired Sharkle.com. It looks to be a smaller version of YouTube by providing marketers with tools for creating consumer interactions.
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