Ford’s snazzy social media press release
Posted October 11th, 2007 by admin
Ford’s Social Media Press Release…Good job Ford.
Posts filed under 'Digital Media Relations'
Larry Weber Releases Second Book – Marketing to the Social Web
Posted June 28th, 2007 by Kevin
Last week, Digital Influence Group Chairman, Larry Weber, celebrated the release of his new book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, with a launch party at the DeCordova Museum in Lincoln, Mass. Drawing on his three decades of experience, Larry provides a roadmap for all marketers looking to harness the power of the social web to enhance brand awareness and create effective customer communities. The early reviews are in and here is what people are saying about the book:
• “The Social Web is an intriguing but scary place for marketers,” said Josh Bernoff, Vice President at Forrester Research and co-author of Groundswell, an upcoming book on business strategy and social technologies. “Marketing to the Social Web is the guide you need to enter this world with confidence. Let Larry Weber take your hand and show you around – you’ll profit from it.”
• “Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.” – David Kenny, Chairman and CEO, Digitas Inc.
• “Where’s the allure of social 2.0? Brands can talk…customers talk louder! Digital influence has arrived.” – Jeff Taylor, CEO, Eons and Founder of Monster.com.
• “Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.” – Steve Harris, Vice President, Global Communications, General Motors Corporation.
Of course, in the spirit of the social web, we want to hear reviews from some of the lucky few who were able to get their hands on a copy of the book already. We’re happy to answer questions and will keep you updated on the progress of the book as more news becomes available.
If you’re interested in learning more or purchasing a copy, please visit the books site here.
777
Posted June 15th, 2007 by Kristin
July 7, 2007, YouTubers and fans will converge upon Washington Square Park in NYC from 11am until 8pm for a gathering event. Why should marketers care? Popular YouTubers are the new influencers. Lonelygirl15 has 94,625 subscribers and her videos have over 11 million views. Smosh has 118,334 subscribers and their videos have over 6 million views. 777 is an excellent opportunity for marketers to begin cultivating a relationship with these influencers, not to mention spread around some swag to develop brand awareness. So will you be in New York City on 777?
The Nikon D80: A Successful Blogger Outreach Program?
Posted May 4th, 2007 by Kevin
The blogosphere is buzzing right now about the Nikon D80 Bloggers Outreach Campaign conducted by MWW Group. So far, everyone is very excited about receiving their D80 at no cost for 6 months…and why wouldn’t they be. If you’re interested in a sample of the coverage Nikon has received as a result of this campaign, look here, here and here.
Once you have had a chance to review each of the three posts, ask yourself if you are now compelled to go out and buy a Nikon D80? Did the coverage Nikon received focus on the benefits of the camera and why it is superior to other digital camera’s on the market? Although Jaffe, Lewis and Mack are popular bloggers, does their recommendation convince you to purchase the camera?
If the goal was to receive mentions of the Nikon D80 within the blogosphere, then this campaign is extremely successful. I, for one, sure know about the Nikon D80 now (it’s hard not to)! However, I’ve yet to see coverage that’s compelling enough for me to buy the camera. Would this campaign have been more successful if the outreach program was targeted at photography bloggers?
An excerpt from the comments on Mack Colliers, The Viral Garden: “One reason why I don’t want to blog about the D80 itself is because I’ve never blogged about cameras before, so if I did so for the D80, that would mean the content I was creating here would have changed, based on my getting to use a D80.”
So, is the coverage this outreach is receiving positive for the camera and Nikon or for the approach that MWW has taken to generate buzz?