Justin.tv is the New Reality TV

Posted March 23rd, 2007 by Scott

Does anyone remember the movie Edtv? Well here is a real life Edtv sort of show covering the life of one man and his friends 24/7. I came across Justin.tv and figured I would throw my two cents in. Being in the social media industry, I think this is a perfect example of how companies need to utilize online audiences to promote their products. Justin.tv has only been live for a little over four days now, but the number of sites linking in and the countries they are located in shown by Technorati, depicts how far this campaign has reached so far. I think this is an ingenious way to draw in a crowd, keep their attention and have some fun while doing it.

Check out this Wired News article if you want to see what life on Justin.tv has been like so far.

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Cincinnati Bengals invite fans to show their support online

Posted November 21st, 2006 by admin

The NFL has now jumped on the wagon of hosting user-generated content. The Cincinnati Bengals have become the first NFL team to launch a video site attached to their NFL main page.  Fans are now able to upload user-generated content to show their support and love for the Bengals.

“The addition of fan-contributed videos is aimed at trying to get as much traffic to the site as possible and trying to keep people engaged throughout the year,” said Vince Cicero, the Bengals’ director of corporate sales and marketing.

The video site is being hosted by ViTrue, which recently acquired Sharkle.com. It looks to be a smaller version of YouTube by providing marketers with tools for creating consumer interactions.

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