Posts filed under 'Media'
Posted January 2nd, 2007 by Kristin
Everyone has different standards for what they share/forward to their friends and family online. One of my sisters appears to have no such standards – tasteless jokes, pictures that make me cringe, and animations that could get me fired.
I think the stuff I share is qualitatively better; that my family and friends think to themselves, “Wow, Kristin thought this was cool, so it must be worth checking out!” On a side note, at 33 I still think that Jaws could live in my parent’s swimming pool – a slight drawback to having an overactive imagination.
So anyway, I’ll let you be the judge. Here are five things I couldn’t resist sharing in 2006.
1) Brawny Academy – “I’m the Brawny Man, but my friends just call me Brawny Man.” Thank you Georgia-Pacific for taking a risk on highly entertaining online advertising. Don’t know if it sold paper towels, but it sure cracked me up.
2) Matt Harding – Kudos to Stride Gum for sending Matt around the world to create this awesome video of himself dancing in amazing places. The resulting video ranks among YouTube’s Most Viewed (All Time) list.
3) Dove’s Campaign for Real Beauty – Maybe I’m revealing my sappy side here, but yeah Dove for creating a campaign worth being proud of. Truth speaks volumes and may develop brand loyalty.
4) Ze Frank – Here’s a concept: a video blogger with talent, intelligence and a killer sense of humor. You go Ze!
5) Brookers – She’s the frosting on my mini-wheats – not high quality, but it’s the sugar that gets me through the day. I think it’s her irreverence that brings me back again and again. She ranks #4 among YouTube’s Most Subscribed (All Time) channels.
Posted December 19th, 2006 by Andre
I could tell it was coming, I just never figured it would be this soon. On Wednesday, Dec. 13th, TIME Magazine released their TIME’s Person of the Year: “You”. Suddenly, all around the world, bloggers and other social media aficionados could feel their egos getting just a little boost.
The article is definitely on the right track, the power of the social web is amazing. Although for a lot of people, harnessing that power may still seem like controlling a fusion reaction. It’s now up to established media and those paid journalists to figure out how to do it better than ever in 2007. Digital Influence Group has been doing just that, and is always striving to improve.
Everyday, at work and at home, I read through blogs, search YouTube and social networking sites, and I am always thoroughly entertained and appalled by what the Web 2.0 has to offer. So here’s to all of you, the pioneers of the 21st century frontier!
(a parody of Budweiser’s Real Men of Genius)
“Time Magazine Presents: Person of the Year”
(Person of the Yeeeeear)
Today, we salute you, Mr. and Mrs. Blogger-YouTube-Second Life-MySpace users
(Mr. and Mrs. Blogger-YouTube-Second Life-MySpace users)
What do you do with all the free time you have?
You post about life’s littlest things, and the most important events of the century
All from your Helio cell phone
(don’t call it a phoooone)
When the man tries to take you down,
All you have to do is show him how many friends you really have… on MySpace
(you’re not on my top 8 )
Oh, you fantasy football hero, you Second Life rock star
You don’t have the glory or the fame, but you sure can party like one
(touchdown!)
So crank up that high speed DSL connection, oh sultans of web media.
That funny YouTube video just isn’t going to blog itself.
But seriously folks, is it really “amateur hour” as Richard Stengel, TIME’s managing editor, talked about on his post? I don’t think so, yet. Let’s just say that there are some new big kids on the playground. There are real people out there blogging and posting to make a difference in their communities, online and offline. There are those those unpaid journalists who strive to get information out to the masses. Of course, who can forget all those who do it all in order to entertain, enlighten, and make our days a little brighter. And no matter how tiny “your” voice is, “our” voice can be loud. Hey, no one can really tell what the web will be like in one or two years, but I, for one, am excited to be a part of it.
Posted December 11th, 2006 by Kevin
Back when I was studying Media Theory and Communications, required courses discussed the societal impact of the representation of women, minorities and children in the world of mass communications. Were television and advertising an accurate reflection of society, or did they create ideal images and drive the populace to fulfill them? The topic is widely debated and arguments for both sides often have merit.
Now, years later, one could ask the same questions regarding the social web.
It’s clear to most of us that consumers have embraced the power of the Internet to drive trends and expose the flaws of big business (e.g., see “Dell” or “Starbucks”). No longer are the opinions of only a few television and advertising executives influencing the world or projecting the world they see. Now, the masses are influencing the masses. The logical question here is: are we doing a good job?
Sure, Web 2.0 is still in its infancy, so one should look past the “Happy Slapping” and drunken images and confessions on Myspace and focus on the positives like this and this. Companies that take the initiative to converse with the “real” consumer should be applauded and recognized.
With the evolution of Web 2.0, organizations have the unique opportunity to listen to the people that keep them in business and operate honestly instead of just communicating via 30 second spots. It may be too soon to answer the question as to whether or not the social web is a reflection of society or driving it, but the communities are out there and everyone’s invited to discuss.
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