Posts filed under 'Social Networking'
Posted February 8th, 2008 by Neha
Fashion Week in 2007 was the year for the celebration of staple institutions in the fashion world. Lacoste was applauded for 75 years of defining timeless and Ralph Lauren took a much deserved bow at the end of the runway for 40 years that have reshaped the industry.
As last year applauded the traditional, Fashion Week 2008 has embraced the new. New media that is. In 2006, bloggers were handed the much vied for press passes among the Anna Wintours of the industry. 2008 sees another first on this front. IQONS.com, a social networking platform that has connected some of fashion’s premier young talent with the industry’s superstars, was enlisted as a media partnership, alongside longtime traditional media partner The New York Times.
I find the most compelling aspect of social media to be the ability for a community to contribute their own thoughts and build upon one another’s ideas. It gives everyone a voice, even those who don’t get those prized seats at the runway. So I find it fitting that with the induction of this new media partnership, IQONS will circulate the first issue of its user-generated magazine among the jewel tone clad fashionistas perched under the white peaks of the Bryant Park tents. Meanwhile I will shiver in Boston, and try to live vicariously through some of my favorite fashion bloggers (Fashion Tribes) who were given the ultimate nod from the industry by getting press passes to arguably, the most glamorous week of the year.
Posted January 10th, 2008 by Char Lyn
Last night at about 9 pm the Facebook app SuperWall had 3,090,929 “daily active users.” As I write this post, it has 3,551,493. That’s an increase of almost half a million users in less than 24 hours.
Why?
Some time in the last week or so, the SuperWall developers added a new feature: Forward (fast). Clicking this link at the bottom of a SuperWall post automatically posts the wall message onto the SuperWall of all of your friends.
A picture of a husky puppy dog has shown up on my SuperWall three times with the exact same message, “click forward….to see what happens!” Fortunately, I was warned by an office mate before clicking forward.
While this is will likely be a very successful campaign for increasing SuperWall installation and usage, it feels a little like a con. It’s to close to that bad type of virus that proliferates without the infector’s knowledge. The good viral campaigns are only passed with the infector’s full knowledge.
Posted January 4th, 2008 by Scott
2008 has finally arrived! Now it’s time to get up off the couch and commit to your resolutions. My first and foremost commitment is dedicating more time to my footprint in social media. Yes it’s true, I work for a social media marketing company and KNOW the value and necessity of taking part in the everyday blog-to-blog discussions and infamous social networks. But the truth of the matter is in 2007 I did the same thing that many others out there did, I OBSERVED. The start of 2008 is the perfect time to act on our “research” from last year.
I know what I need to do. Do you? If not, here are a few ways that you can get yourself and your business involved in online conversations:
1. Monitor the conversations going on about you, your company and your products. Utilize RSS feeds like Google Reader to help you monitor the day-to-day conversations.
2. Contribute to blog posts via comments, participate in online communities and forums, and share your own opinions within consumer review sites. Monitor your brand (Technorati and Google Blog Search can help with that) – if you’re being talked about, whether positive or negative, get involved in the conversation. Let your customers know their voices are being heard. Often enough some of the biggest critics will become advocates because you acknowledge their complaints.
3. Sign up and create profiles for all the major social networks (Myspace, Facebook, LinkedIn, etc.). Since we live in a world where it’s not what you know but rather who you know, expand your network and reconnect with old friends and colleagues.
4. Take the plunge and START A BLOG! There are loads of platforms available (Wordpress, TypePad, etc.) where you can sign up and have your own blog up and running in minutes!
Keep in mind the web is rapidly evolving – putting off what you could do with social media today until tomorrow could leave you up to your neck in catch up work 
.
Best of Luck in ‘08!
Source
Posted December 11th, 2007 by Kristin
Since July I’ve been tracking the top 20 websites in the UK and US via Hitwise. It’s always nice to have some stats in your back pocket when a client asks you what the top social networking sites are. Today, I’m going to hone in on MySpace and Facebook – partially because my beloved coworker, Yianni keeps telling me MySpace is dead.
Let’s start with the US.
In July, MySpace was the #1 ranked site with 6.33% of the market share. Flash forward to November, and MySpace is now ranked #3 with 4.78% of the market share (surpassed by google.com #1 and mail.yahoo.com #2).
In July, Facebook ranked #10 with 1.03% of the market share. November, #9 with .99% of the market share.
MySpace is obviously slipping, yet is still at about four times the market share as Facebook. While the media buzz is all about Facebook these days, its market share has held pretty darn steady for five months now. I’m not seeing any skyrocketing US trend here.
Ok, now the UK.
July, MySpace ranked #8 with 1.28% market share. November, #9 with 1.01%.
Facebook in July was at #10 with .94%. November, #4 with 1.9%. Now that’s a nice little upward arc.
It appears those wacky UKers are more quickly adopting hurling sheep at their friends than us USers. (Why doesn’t that surprise me? Must be all the sheep I see in photos of Europe.)
Regardless Yianni, in the spirit of an obscure Monty Python quote, I can hear MySpace clearly saying, “I’m not dead yet.”
Previous Posts