Posts filed under 'Social Networking'
Posted December 11th, 2007 by Kristin
Since July I’ve been tracking the top 20 websites in the UK and US via Hitwise. It’s always nice to have some stats in your back pocket when a client asks you what the top social networking sites are. Today, I’m going to hone in on MySpace and Facebook – partially because my beloved coworker, Yianni keeps telling me MySpace is dead.
Let’s start with the US.
In July, MySpace was the #1 ranked site with 6.33% of the market share. Flash forward to November, and MySpace is now ranked #3 with 4.78% of the market share (surpassed by google.com #1 and mail.yahoo.com #2).
In July, Facebook ranked #10 with 1.03% of the market share. November, #9 with .99% of the market share.
MySpace is obviously slipping, yet is still at about four times the market share as Facebook. While the media buzz is all about Facebook these days, its market share has held pretty darn steady for five months now. I’m not seeing any skyrocketing US trend here.
Ok, now the UK.
July, MySpace ranked #8 with 1.28% market share. November, #9 with 1.01%.
Facebook in July was at #10 with .94%. November, #4 with 1.9%. Now that’s a nice little upward arc.
It appears those wacky UKers are more quickly adopting hurling sheep at their friends than us USers. (Why doesn’t that surprise me? Must be all the sheep I see in photos of Europe.)
Regardless Yianni, in the spirit of an obscure Monty Python quote, I can hear MySpace clearly saying, “I’m not dead yet.”
Posted December 11th, 2007 by admin
Over the weekend I had the pleasure of helping Hank Green, founder of EcoGeek.org, put together a Facebook Page for his blog. This was a good learning experience because I got to see the inner workings of the new Facebook Pages. Pages allow for the creation of branded communities within the Facebook network. It is a good tactic for marketers because it effectively leverages the network by combining groups, causes, and people’s interest under one branded experience.
Click on each image below to see how the Facebook Pages work and notes:
The Page from a Viewers Perspective
Ad Campaigns
Admins Overview
The only drawback I can think of is that the pages are not searchable within Facebook. You have to proactively outreach to your audience and/or buy social ads to get a significant amount of fans.
Check out Hank’s YouTube project, “Brotherhood 2.0″. Funny stuff.
Posted September 27th, 2007 by admin
According to Sam Sethi from Blognation UK a new Facebook IM client is going into beta this Friday. The new app will not require downloads, installs or registration, and all of your friends in Facebook will be able to use it immediately.
Will people love it?
I think so. By the looks of it, you will only be able to chat with your friends (notice how the picture shows offline and online buddies). This eliminates random stalkers from being able to swing by your profile with, “how YOU doing?” messages. At the same time, MySpace has an IM function and I’ve honestly never heard of anyone use it. But then again, who even uses MySpace these days. There was a massive outcry against Facebook’s feed last year but after a few months people got used to it and learned to embrace it. We’ll have to wait and see how our fellow Facebookers will react to this new IM client.
The company behind it: Techlightenment
Posted September 21st, 2007 by admin
Come have breakfast with Larry Weber and the DIG team! Digital Influence Group will be hosting Social Media Breakfast 2 on Wednesday, October 8th at 8:00am at our headquarters in Waltham. The breakfast will be power charged with engaging discussions lead by social media influencers. Larry Weber will also be discussing his new book, Marketing to the Social Web. Expect a signed copy!
Bryan Person had his inaugural breakfast last month with huge success, and expects SMB2 to be bigger and better.
Details on the event are below. Click below to register and see the list of attendees.
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Please RSVP through Eventbrite.
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The Social Media Breakfast is a free almost-monthly Boston-area breakfast organized by Bryan Person, where social media experts and newbies alike come together to eat, meet, share, and learn.
Marketers, PR pros, entrepreneurs, bloggers, podcasters, new media fanatics, and online social networkers are all welcome to attend.
Social Media Breakfast 2 is being hosted and sponsored by Digital Influence Group, a social media marketing agency in Waltham, Massachusetts. (see driving directions )
Agenda:
8:00 Registration, reception, and plenty of mingling
8:25 Welcome from Bryan Person
8:30 Breakfast presentation on social media (topic TBA) from Larry Weber, chairman of the Digital Influence Group and author of the new book Marketing to the Social Web
8:45 Q&A and discussion with Larry
8:55 Option I - Break-out group (topic(s) TBA)
8:55 Option II - More mingling!
9:25 Event wrap-up
Resources:
* Join the Social Media Breakfast Google Group
* Recap of first Social Media Breakfast
* Flickr photos, tagged Social Media Breakfast
* Twitter mentions of the Social Media Breakfast
Technorati Tags: Social Media Breakfast
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