Posts filed under 'User-Generated Content'
Posted April 13th, 2007 by Kristin
Oh boy! Mitt Romney wants to know what you believe is America’s single greatest challenge in a video he posted on April 11 as part of the YouChoose ’08: Face the candidates on YouTube. So far he’s had almost 111,000 views, 600 comments and 27 video responses.
Let’s take a look at a representative sample of the comments so far:
- I’m terribly sorry that you’re an idiot. Please don’t share it with me.
- America was in NO WAY founded on religion or the bible. Where do you get your history? Many of the founding fathers were NOT Christian.
- Skip the 10 commandments and let’s just go with “do unto others as you would have them do unto you”
- Thou shall not kill that includes sending people to another country to do your dirty work all for oil. This country is being run by the mighty dollar and big corporations, and with the religious fanatics as cheer leaders.
- Just Google this guy. He tries and come off like a good guy, but he’s just another shady politician.
- Education. Especially when it comes to religion affecting schools/education/scientific progress.
He’s certainly engaged the community… which is a start. But I doubt these are the responses Romney was hoping for. What might’ve helped? Here are a couple of basics:
- Lose the white dress shirt and tie. Look like one of “us”.
- The background is way too staged. Living room couch, flagged by family photos. Ugh. Smarmy.
- Drop the politician speak. If you’re gonna take a minute of our time, say something. Don’t pussy foot around. Tell us what you think is our single biggest challenge.
Posted March 2nd, 2007 by Scott
I came across this interesting article on Mashable. With the YouTube sensation storming the Internet it was only a matter of time until businesses put the power of their campaigns in the hands of their consumers. Zooppa, a social advertising community, allows companies to brief their consumers with information and then a contest is held, which allows users to upload different kinds of material, such as a script, a campaign storyboard, or even a complete video in relation to the company’s campaign. The winner is then determined by the Zooppa community through voting. What’s interesting is that Zooppa pays out the contest winners in their own currency called “Zoop dollars (Zoop$).” Read more about Zoop$ here.
The Zooppa community gives users the opportunity to get involved in the creative process of a company. Educating consumers about the brand/product, gives them the opportunity to discuss them among each other. From a business aspect, this is vital because it increases the awareness of what a company produces. Zooppa also acts as a very efficient tool in monitoring brand/product positioning and how customers feel about their product or services. Is the world ready for “consumer-generated” ads? It will be interesting to see if this “social advertising” community takes off. If anyone has the opportunity to take a look at the community, I’d like to hear your opinion.
Posted January 11th, 2007 by admin
Advertisers and marketers are looking to tap into the YouTube phenomena to promote their brands. What better way than to ask this population to create their ads for them.
The NFL recently followed in the footsteps of American Express and Sony by promoting a contest for the best viewer-created Super Bowl ad. With the popularity of YouTube, the promotion for the Dove Cream Oil Body Wash, received over 1 million views in just one day.
Of course, there is always risk involved. Viewer-created advertising involves reduced control of the marketing message. For example, we all remember the fun anti-SUV activists had with the Chevy Tahoe Campaign.
I have a feeling that Dove will be hugely successful, just like the NFL campaign because of their loyal consumer base. With the incredible reach YouTube has I’m sure Dove will be receiving some remarkable ad concepts. We can look forward to even more advertisers using YouTube for reaching consumers and educating them about campaigns in the future.
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