Posts filed under 'Video'
Posted August 21st, 2007 by admin
Heavy.com, providers of such online video hit series as “Superficial Friends” and “Behind the Music that Sucks” has today announced the public beta of its own ad network, The Husky Network.
According to the press release, Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.
Posted June 6th, 2007 by Kelby
Twitter has been on the minds of many folk inside the walls of Digital Influence Group and outside. BusinessWeek’s Catherine Holahan (with whom I’ve had the pleasure of working a number of times) wrote a piece discussing how bloggers are increasingly adopting tools like Twitter that enable them to quickly post entries to their blogs using their cell phones. While these devices may limit the length of posts (even on my Treo I am not a big fan of typing long messages on the tiny keyboard), individuals no longer have to wait until they get in front of a computer to write about the conversation they had at lunch or kids can quickly update their parents on their current whereabouts.
What really got me thinking about Twitter (after my initial use of the service failed to capture my attention), was the two CNET colums, one taking a pro-Twitter stance the other an anti-Twitter. I thought both authors did a great job presenting their cases, and while I remain in the anti camp, I understood the arguments for the service and continue to think about how the service could be used as something as just an online journal of mundane activitites.
As my colleague Kevin noted, it is all about “how” one uses Twitter that demonstrates the service’s value. While I agree with this, other than a few specific instances (families staying in touch with each other), I can’t think of any particular compelling reasons to jot down little details about what I am doing, going to do or thinking about doing. Maybe my life just isn’t that interesting…
Anyone using Twitter in an interesting/offbeat way? I would love to hear about it.
Posted April 5th, 2007 by Char Lyn
April 17 is fast approaching. Yes, this year you get two extra days to file your taxes since April 15 is a Sunday and April 16 is Emancipation Day in Washington D.C. Here in Boston, the South Station post office stays open until midnight on tax day so you can really procrastinate. Some people used that extra time to upload an original rap to TurboTax’s YouTube contest. The contest is now closed to entries, but you can still vote on your fave.
In honor of tax season, I thought it might be fun to do a little math and estimate the revenue generated by the contest. To do this, we need the following facts and assumptions:
- ≈ 1.5 million views of contest promo videos by rapper Vanilla Ice
- 370 entries submitted by YouTubers
- ≈ 3000 views per entry (assumption based on a range of 800 to 10,000 views per submission, with many in the 2000 range)
- ≈ 5% of viewers will visit TurboTax.com (assumption based on available research of 0.4% to 20% click through rates on video campaigns)
- ≈ 5% of site visits will result in product purchase (shot in the dark assumption)
- standard purchase price is $ 49.95
Now for the math:
If you read through the assumptions, you know that this is very soft math, but with a microsite, they will be able to track the actuals very closely. And, that is the advantage of this type of campaign. Unlike traditional magazine and TV ads, a company can track the success, or failure, of an online video marketing campaign.
Posted March 23rd, 2007 by Scott
Does anyone remember the movie Edtv? Well here is a real life Edtv sort of show covering the life of one man and his friends 24/7. I came across Justin.tv and figured I would throw my two cents in. Being in the social media industry, I think this is a perfect example of how companies need to utilize online audiences to promote their products. Justin.tv has only been live for a little over four days now, but the number of sites linking in and the countries they are located in shown by Technorati, depicts how far this campaign has reached so far. I think this is an ingenious way to draw in a crowd, keep their attention and have some fun while doing it.
Check out this Wired News article if you want to see what life on Justin.tv has been like so far.
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