Posts filed under 'Viral Marketing'
Posted August 21st, 2007 by admin
Heavy.com, providers of such online video hit series as “Superficial Friends” and “Behind the Music that Sucks” has today announced the public beta of its own ad network, The Husky Network.
According to the press release, Heavy will be wrapping video players, such as YouTube or Revver, with branded skins and selling them on a CPM basis. According to the screenshot below, Heavy will be dropping a big static pop up on your page with a hole in the middle for the video to play in.
Posted July 30th, 2007 by Kevin
Will JK Rowling kill Harry Potter? Will the iPhone levitate? Are the cast members of “Lost” in purgatory? If you want an answer, you can find plenty of them in the appropriate community. Today, anyone can be a Super Sleuth and find facts and data to support a desired theory to the questions above. The most recent example of this phenomenon is 1-18-08.
If you’ve seen the movie trailer, your first reaction was probably “WTF?!?!?!” Followed quickly by, “What was that called? I didn’t see a title.” Paramount Pictures released the trailer prior to Transformers and the blogosphere has been buzzing ever since (you can see the trailer here). There was no story mentioned. It looked like an earthquake, until something roared. There was no title. Just 1-18-08.
Now, just three weeks later, you can find countless theories and a huge foothold online. Have a theory about the movie, visit the wiki. Want to get some additional clues, visit blogs like this. Want to follow the breadcrumbs that Paramount is leaving you, then check out the official site at www.1-18-08.com where you can view four still images they’ve released to date and check back often as there are more to come.
So…what is the community saying about a movie with no title, characters and confirmed plot line?
“I just watched the trailer to 1-18-08 and it looks like its going to be one hell of a movie. I have no clue what it’s about.”
“…Along with the date (1-18-08), we see a time of 12:36 A.M on one of the pictures. I did a google search for 12:36 (with the idea of a biblical verse) and here’s what it came up with. “I tell you, on the day of judgment people will give account for every careless word they speak…” Matthew 12:36
“Supposedly he told Ain’t It Cool News that it’s about a giant worm that falls to Earth. Sigh…Viral Marketing works I guess.”
Posted June 26th, 2007 by admin
The Social Web is a powerful vehicle for responsible social change. Thinking of the social web as MySpace and Facebook is like thinking of AOL as the Internet. Have you ever thought about how the Social Web is helping prevent family abuse across the country? How about how the Social Web is empowering activists to rebuild African societies, end poverty and provide education to remote villages around the world?
Thanks to the all mighty Social Web, in just 3 months StopFamilyViolence.com organized people from across the US who sent more than 164,000 messages and made countless phone calls to Congress to pass crucial legislation and extend funding to stop domestic violence. StopFamilyViolence benefits from the support of online communities like Netsquared.org which helps non-profit organizations and passionate activists adopt social web tools. Organizations like Kabissa.org are committed to nurturing African civil society organizations by providing them with information and communication technologies (ICTs) necessary to benefit the people they serve. Kabissa’s programs include: enabling organizations to access the power of the social web, empowering organizations to integrate the Internet into their work, and encouraging interaction between African organizations through their social network.
Cause-related social networks like MyKenyanSpace.com, NABUUR.com, and TakingITGlobal.org are nurturing communities of activists around the world by giving them access to networks of knowledge, mutual support, and financial resources on a scale that otherwise would be next to impossible. I think the day has finally come in which ONE person CAN actually make a difference.
Posted December 20th, 2006 by Char Lyn
With Web 2.0 upon us, those snail mail chain letters have transformed into blog tag, a game even A-list bloggers are willing to play. The latest game of blog tag in which you state five little-known facts about yourself has infected the likes of Robert Scoble, Steve Rubel, and Amanda Congdon. Thanks to the memetag, we know that that the game some of these A-listers are playing was started by Jeff Pulver on December 10th.
The graph above shows the number of blog authors who mentioned “blog tag” and “5 things” in the same post during the past 3 months. It seems the A-listers are late to a game that peaked in early November by the bloggers in MySpace.
Perhaps the moral of the tagging story is that the bloglebrities of the world are regular people reflecting the common themes in today’s society. So go head, post five little-known facts about yourself, forward that email that asks you 20 somewhat-embarrassing questions, enjoy what you learn about yourself and others in the process, and know that you are in good company.
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