Posts filed under 'Web 2.0'
Posted June 16th, 2008 by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make it better. Leave a comment, send an email or find me on Twitter.
Posted January 22nd, 2008 by admin
I vividly remember a day back in 1997 sitting in front of my computer coding the GUI for a Web-based corporate research portal. It annoyed me that I had to find a way to package so much information into a 640 x 480 parcel of techno-real-estate. And as I longed for more square footage, I could taste my dreams as bigger and bigger monitors propelled me into a world of designing for an 800 x 600 screen resolution. I was in pixel heaven – and then came the Mobile Web.
11 years later, with a good 30-40 percent of my online time spent via my Motorola Q and iPod Touch mobile devices, I’ve got a persistent “déjà vu” feeling that takes me back to the “old days” of the Web.
- HTML Emails: The corner has finally turned on being able to send out graphically-formatted HTML emails as a standard. It’s not easy to consume HTML formatted emails on my Q – at times it’s nearly impossible and I lose out on that particular communication.
- Heavy Graphics/Formatting: Broadband internet access finally beat out turtle slow dialup and websites became a rich-media experience. These same websites are usually a mess on a mobile browser.
- Screen Resolution: Forget 640 x 480 pixels – a good Mobile GUI has to fit on a fraction of that real-estate.
Don’t get me wrong. I’m a HUGE fan of portable content – I just find it fascinating that as mobile technology continues to evolve, we are finding ourselves solving problems that we thought we already solved.
While I’m sure I’ll continue to get a sense of déjà vu, I’m glad we now have a collective set of lessons learned which means only good things for our mobile web user experiences.
Posted January 17th, 2008 by Scott
Wikipedia is the best thing ever. Anyone in the world can write anything they want about any subject. So you know you are getting the best possible information. – Michael Scott
This week one of the world’s most popular encyclopedias turned 7! It’s hard to believe that Wikipedia, which is often credited with jump starting the user-generated content revolution we all know as “Web 2.0,” went from a small experiment to one of the world’s most reliable resources covering a ridiculously wide array of subjects. As of January 14, 2008, the English Wikipedia had over 2,176,000 articles with over 946,000,000 words! That’s 371,271 new words added every day!
Now I wouldn’t recommend citing Wikipedia articles for your thesis or term papers, but if you wanted to find out who Chris Crocker is…… well that’s another story lol.
Posted August 13th, 2007 by admin
What do Hillary Clinton, Barack Obama and John Edwards have in common? It’s not their stance on Iraq I’ll tell you that much. Actually, they’ve managed to engage millions of voters and raise tons of revenue using the social web. Hillary has her very own Hillary TV, a weekly segment where she answers questions posted on her blog and gives a video collection of her latest achievements. She has also cleverly used other popular websites such as YouTube to post her “Clinton Soprano” parody that advertises her campaign song contest.
Obama even has his own social web network. No, it’s not called Obamaspace.com. It’s actually My.barackobama.com. Members can create profiles, meet other supporters, join groups and events, and help in campaign fundraising. According to TIME magazine, more than $10 million of Obama’s whooping $31 million second-quarter contributions were made online.
However, the prize for “Best Social Web Ideas” goes to John Edwards. Two of Edwards’ top advisors posted a “how-to” video on YouTube for making John’s favorite pecan pie, courtesy of “Mama” Edwards. In return for the dish, the Edwards campaign asked for a minimum donation of $6.10 to share the recipe. The video brought in nearly $300,000 in one week! As you can see, these select presidential candidates have recognized an untapped resource for connecting to voters and raising funds. Having a profile on MySpace just doesn’t cut it these days.
Obama in iMac
Hillary and Obama boxing
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