http://www.digtrends.com Inside the new digital spheres of influence Fri, 27 Jun 2008 15:04:55 +0000 http://backend.userland.com/rss092 en After months dismissing Twitter as a fad, I jumped in earlier this year and quickly discovered a whole new social media community… and a new perspective on the business impact of social media in the future. Twitter may be the purest form of social media and the change in web ... http://www.digtrends.com/2008/06/26/why-you-should-get-excited-about-twitter/ Last month I posted about the Burma: It Can't Wait campaign and was touched by all those who left comments. Due to people being in and out of the office, it's taken longer than expected to post about the results of our comment campaign, but with good results. ... http://www.digtrends.com/2008/06/17/this-cant-wait-part-2/ One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their ... http://www.digtrends.com/2008/06/16/understanding-the-influence-of-social-media/ DIG is expanding and we are looking for several talented people to join our growing team. If you are savvy about the social media world and know how to help business succeed in it, we’d love to meet you. Check out the new postings on our site and tell ... http://www.digtrends.com/2008/06/13/digital-influence-group-is-hiring/ So my highly esteemed colleague Scott IMed me a link this morning to a YouTube video, Interactive Card Trick. At first I got caught up in the trick, which I proudly recognized was one I had fallen for in an email my sister Kim sent me last year. As you ... http://www.digtrends.com/2008/06/05/which-card-is-yours/ I’m an information addict. Throughout the day, I bounce between Google Reader, Facebook and Twitter, while keeping a Gmail tab open at all times. I’m sharing articles, emailing, blogging and micro-blogging. But what I spend more of the day doing is keeping up with news, Twitter links, ... http://www.digtrends.com/2008/05/30/filter-the-filterless/ There’s been a lot of talk in the blogosphere recently that we are risking an attention crash with all the demands and pressures of an always-on social media world. On Micropersuasion.com, Steve Rubel writes: “By 2009, the Radicati Group predicts that we’ll spend 41% of our time managing email. Now add ... http://www.digtrends.com/2008/05/29/from-an-attention-crash-to-a-%e2%80%9ccognitive-surplus%e2%80%9d/ In this week’s episode of Market Edge on WebmasterRadio.fm, Larry Weber interviews Akamai CEO Paul Sagan about the evolution of rich media content on the web. In this interview, Paul describes the dramatic shift in consumer behavior from TV viewing to computer browsing. But with so much of today’s market dollars ... http://www.digtrends.com/2008/05/29/discussion-on-the-evolution-of-rich-media-content/ In today's Market Edge show on WebmasterRadio, Larry Weber discusses eHarmony's experience building a successful online community with their CEO Greg Waldorf. Webmaster Radio eHarmony History & Success eHarmony CEO Greg Waldorf on the online relationship site started by Doctor Neil Clark Warren, plus we learn how the 29 levels of ... http://www.digtrends.com/2008/05/20/interview-with-eharmony-ceo-greg-waldorf/ Read the update to this post here. We’ve been busy here at DIG and haven’t had as much time to post as we’d like. We love this blog, but our client work comes first. While we don’t normally talk about our client work here, this month we have a ... http://www.digtrends.com/2008/05/15/this-cant-wait/